Skirious sells out?

Anyone else notice our No. 1 Nordic ski podcast, Skirious Problems, is now ‘partially supported’ by FIS?

How’s that going to work?

I think what makes Mika and James so fascinating to so many people is their unadulterated takes from an elite, insider perspective, no? So, when will FIS say, “Ah, don’t talk about that — thank you.”

I decided to tune into their interview with Jasmi Joensuu this morning — an athlete we’d scheduled to chat with before Ruka but had to cancel last minute — and, to their credit, Mika dropped an F-bomb within the first couple minutes. I wonder if part of the agreement from his end was to stay true to his authentic, thoughts-on-the-sleeve style, no matter what.

We’ll see.

Either way, James and Mika have really grown their podcast recently, which I think is probably good for the sport. They’ve professionalized every aspect and really leveraged the different platforms to spiral their growth. Maybe that’s why they got the attention of FIS in the first place.

Maybe that’s why it’s better to just stay put as the fourth-fastest and largest growing Nordic ski-specific podcast in all of Lake County?

One response to “Skirious sells out?”

Nordic Insights

December 1, 2025

I noticed this also. I meant to comment some version of “what does this mean for your editorial independence” when they first announced this. May yet follow up on this; I think it is a valid query.

I used to, and at some point will again, do criminal defense work. I once received an inquiry from a potential client who wrote, “your reputation in Goose [Creek Correctional Center] is, HE DOESN’T OWE ANYTHING TO ANYBODY.” That actually really meant a lot to me; that is the type of reputation that can’t be bought. As it were. I am not trying to imply that Skirious Problems has sold out, but I do think that this is a great question to ask.

LikeLike

Seder-Skier.com