One Way seems to be making a resurgence of sorts. After going bankrupt in 2018, it’s patent and trademark rights were bought by Fischer. Since then, it’s revamped it’s logo and it’s “direction.” You can read more about the “relaunch” on the brand’s website.

Now, the company is venturing into the World Cup Alpine scene, and they have a Swiss slalom specialist on board.

Interestingly, the people behind the Nordic pole design/development — those that made One Way what it is as a pole specialist company — have been hard at work with a different brand, 4KAAD, since 2018.

I noticed that One Way’s top pole has a weight per meter of 49 grams. Meanwhile, 4KAAD’s Black Code X Ultimate 23 claims to have a weight of 50 grams per meter.

As the unofficial Official American Double Pole Ambassador, I’d be more than willing to test out both of these poles and review them extensively on the podcast and in a story.

My classic pole length is 157.5 cm, Andy Bennert and Severin Lehner.