Why being great still requires being basic even in a world built on flashy instant gratification.

The crunch of snow beneath my boots broke the silence of another dark, early morning as I waddled precariously across campus, navigating above lurking black ice, which hid itself beneath the freshly fallen snow towards. Frozen shut, I yanked until my car door finally peeled open, ice shaking loose from the hinges. I swung my […]

Read More Why being great still requires being basic even in a world built on flashy instant gratification.

What nordic skiing can learn from the 4% vaporfly debacle and how it applies to you….maybe it doesn’t actually but hopefully that reeled you in.

Should the nordic ski world be considering the “4%” effect? “It’s a shoe,” Huddle says. “I don’t want to take away from what the athlete is doing. I wouldn’t say that Shalane [Flanagan] didn’t win New York if she didn’t wear Vaporflys because she’s an amazing athlete. I’m not really in the lab…I think if […]

Read More What nordic skiing can learn from the 4% vaporfly debacle and how it applies to you….maybe it doesn’t actually but hopefully that reeled you in.